LISA CROSTON

Broker/Owner | Career Growth Coach |  Real Estate Leader

CENTURY 21 ProLink | Licensed in Iowa, Nebraska and South Dakota

Executive Summary

Lisa Croston is the Broker/Owner of CENTURY 21 ProLink, serving the Sioux City Metro and Tri-State region, Northwest Iowa local, licensed in Iowa, Nebraska, and South Dakota since 1996, Lisa leads a 50+ agent brokerage recognized nationally for production and service excellence. She is an approved instructor with the Iowa Real Estate Commission and offers training weekly at CENTURY 21 ProLink. She is an experienced expert in corporate relocation, executive and luxury homes and long term equity focused real estate strategy. Through weekly agent coaching and broker level oversight, Lisa has built one of the most trusted real estate brands in the area by putting clients first in every transaction.

Broker Level Real Estate Leadership Since 1996

Lisa Croston is the Broker/Owner of CENTURY 21 ProLink, serving the Sioux City Metro and Tri-State region. Licensed in Iowa, Nebraska, and South Dakota, Lisa leads one of the region’s most recognized and nationally ranked real estate brokerages.

She is known for one core principle: Clients first, every time.

A Northwest Iowa Local

Lisa is a Northwest Iowa local with deep hometown roots. She understands pocket neighborhoods, school area nuances, market shifts, and the details that don’t show up on national search sites, especially valuable for relocating families and move up buyers.

She is a member of both the Sioux City Chamber of Commerce and the Le Mars Chamber of Commerce, staying closely connected to local businesses, community initiatives, and regional growth. 

Clients and team members often describe her as more than their leader and Realtor, she’s a trusted local resource who helps people get plugged into the community through recommendations, introductions, and neighborhood connections.

Why Clients Choose Lisa Over Boutique Firms

Lisa has been licensed since 1996 and has led CENTURY 21 ProLink since 2016. Today, she provides broker level oversight to a team of 50+ agents serving Sioux City, Le Mars, Dakota Dunes, South Sioux City, Sergeant Bluff, North Sioux City, and surrounding communities.

In a market filled with individual agents and boutique firms, Lisa provides:
• Broker level compliance and oversight
• Multiple state licensing expertise
• Structured weekly agent coaching
• National production recognition
• Leadership accountability

Clients aren’t just hiring an agent. They’re hiring a brokerage who protects the transaction.

Areas of Expertise

Corporate Relocation

As a Certified Relocation Professional (CRP), Lisa guides and trains team members in  corporate and executive moves throughout the region. Tri-State transactions require precision, discretion, and across the border expertise.

Luxury Homes

Lisa represents executive and premium properties within the Metro market, with expert negotiation and strategic marketing tailored to higher value homes.

Long Term Equity Strategy

Lisa helps clients make smart real estate decisions with timing, resale strength, and sustainable equity growth in mind. She provides real estate guidance and market education, not financial, tax, or legal advice and encourages clients to consult licensed professionals when appropriate.

Commercial & Investment Leadership

Under Lisa’s leadership, CENTURY 21 ProLink has earned national recognition for commercial production and performance within the CENTURY 21 network.

Leadership Beyond Transactions

Lisa is also a Career Growth Coach. She works with  agents weekly, raising standards across the brokerage and helping ensure consistent, high level representation whether clients work directly with Lisa or with a member of her team.

She also mentors local entrepreneurs and business leaders, helping strengthen leadership, systems, and client first service models.

National Recognition & Brokerage Performance

CENTURY 21 ProLink has operated for over 18 years and earned:
• CENTURY 21 President’s Hall of Fame
• CENTURY 21 Double Centurion
• CENTURY 21 Quality Service Pinnacle Award
• CENTURY 21 Top Commercial Office & Company
• 2100 Club Recognition
• CENTURY 21 Per Person Productivity Award

State & National rankings include:
• Top 10 Company in AGC and Units in Iowa
• Top 10 Office in AGC and Units in Iowa
• Top 50 Office in AGC and Units Nationally
• Top 15 Commercial Company Nationally within CENTURY 21

These honors reflect measurable performance, service quality, and leadership strength.

The Advantage of a Multi State Broker

The Sioux City Metro spans Iowa, Nebraska, and South Dakota. Transactions often require cross border knowledge, tax awareness, zoning familiarity, and regulatory precision. Lisa’s multi-state licensure reduces risk and adds clarity in complex transactions.

Mission & Commitment

Lisa’s mission is simple: to build the most trusted real estate brand in the Sioux City Metro and Tri-State region by putting clients first, every time.

She believes trust is earned through communication, ethical representation, and strong leadership. That’s why she coaches agents weekly, ensuring consistent, high level service whether clients work directly with her or with a member of her 50+ agent team.

Real estate isn’t just about property, it’s about leadership, trust, and helping families move forward with confidence.

Communities Served

Lisa Croston serves Seller and Buyers in Sioux City, Le Mars, Iowa, Dakota Dunes, South Dakota, Jefferson, South Dakota, Wynstone Development.